![]() ![]() ![]() Samba TV has traditionally offered essential consumer privacy controls even before they were legally mandated, including allowing the consumer to enable or disable the collection of viewership information at any time, opt-out of the sale of personal data, and exercise fundamental privacy rights. We’re excited to be a part of this initiative to introduce these heightened consumer controls for our consumers to manage their privacy choices.” “Samba TV has always put privacy first in its technologies. “Enabling a personalised and high-quality experience for our consumers, while offering responsive privacy controls is pivotal to Vestel Group,” said Vestel Group Barış Altınkaya, VP of Product Management and Marketing. Samba TV partnered with global TV manufacturers like Vestel, a world-leading TV manufacturer of brands like Toshiba and Hitachi, as the first to market with advanced consumer privacy measures across the user-friendly Privacy Manager. We will continue to make transparency and choice central to our product decisions.” “It has been encouraging to see that government and self-regulatory bodies around the world have caught up to the 21st century and the complexity consumers face when making decisions on technology. “Long before global regulatory frameworks were introduced, consumer privacy has been a non-negotiable requirement of Samba TV’s partnerships with TV manufacturers, advertisers, and brands,” said Samba TV CEO and Co-founder Ashwin Navin. The company is extending its workflows and user-interface to provide a full-featured consent management platform (CMP) for Smart TVs and has deployed it as an open standard that other players in the ecosystem can adopt at no cost. Since its inception, Samba TV has been a proponent of the right to privacy and pioneered Smart TV opt-in and data protection policies in advance of General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA). The easy-to-use interface is accessible within the TV’s settings menu and introduces a series of innovative new privacy controls that allow the consumer control over their household’s personal data in an unprecedented way. The Samba TV Privacy Manager ushers in progressive privacy controls to bridge the Smart TV compliance gap by offering privacy solutions anchored in industry standards and formulated with TV manufacturers, industry governing bodies, and relevant governmental authorities. ![]() The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is being rolled out in partnership with major global brands, publishers, and platforms to offer consumers industry-first privacy controls on Smart TVs. ![]() Samba TV, the global leader in television data and omniscreen measurement, today announced the rollout of The Smart TV Privacy Manager, featuring progressive consumer protections within Smart TVs. If the Samba application setup notification appears while you're using the TV, you can choose. To resolve this symptom, please try the steps below: *For Android Oreo (OSV-O), the settings icon is located in the top right-hand corner. This message will only appear if you previously removed the Samba TV setup notification by disabling the Samba Services Manager in the System Apps list: * >. After updating your TV to firmware 6.267, the following on-screen message may appear intermittently. ![]()
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